Making brands matter.

Looking for an expert designer to help you elevate your brand?

Good design is good business

People have become more sophisticated. They value aesthetics and a message that inspires them, and wins their hearts and minds. The right image and message has not only the power to connect with your audience, but to incite them to action. I’m an independent designer working with startups and small to mid-size businesses who need a new brand identity or to revitalize their existing brand. My creative services include:

Branding & Identity Design

Personality, voice, logo, color palette, typography, stationery, packaging, websites, videos, social media… collectively they reflect the essence of what sets you apart. A solidly built brand is your company’s greatest asset.

Design & Infographics

From marketing materials, white papers and book design, to digital ads, social media, blog design, and infographics… The visual impact of your branding materials contribute heavily to your viability in the marketplace.

Pitch Decks & Presentations

Crafting a deck with a compelling story and good design will make it memorable, increasing the chances of getting your investors’ attention. Need help with an existing presentation instead? Let’s talk.

Healing Nutritionist Bifold Flyer with Infographics
collateral-print-design-freelance-art-director
Powerpoint presentation design and template

“Tina helped me jumpstart the branding of my business. She fully understood the work I do, and the result was a logo and marketing materials that reflect the essence and professionalism of my business. I’m so glad I worked with her.”

Adriano Mangogna – Healing Diet Coach

My Process

Understanding your business, competitors, and audience is at the core of my process, leading to an end result that will capture the essence and uniqueness of your business.

Questionnaire

To get things started, you’ll complete a questionnaire that will help me gain a deep understanding of your business, your audience, and your goals.

Research

Once we define the problem, I will do a competitive analysis to learn about the industry, your competitors, and where you stack up in the competitive landscape.

Brainstorm + Sketch

Brainstorming and sketching concepts based on the questionnaire you filled out, and my research, will be essential to point me to all possible creative solutions.

Design

Next, design begins. I will start building on the concept that will be the best solution for your business, and work hard to bring it to life.

Refine

Then I’ll put together a presentation explaining the reasons behind the concept and design. This way you know you are getting the best solution.

Project Delivery

Once the design has been approved by you, a file suitable for print or web will be sent your way. I’ll be here for you moving forward with any additional needs!

“Tina designed my yoga business logo, and presented me a well thought out color palette and font options that far exceeded my expectations. I absolutely loved my logo and loved working with her!”

Jen Walsh – LSM Yoga

Clean design is memorable.

I’m Tina Garcia, an independent brand and graphic designer. There is one thing that characterizes me, and that is a passion to offer the best creative solution to my clients, no matter the size of their business. By working with me you’ll get a brand that represents you well, resonating with your audience, and a partner you can trust.

My design philosophy is all about solving communication problems in a manner that’s clean and uncluttered.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann

Originally from Spain, I hail from a family of artisans and am passionate about branding and design. I’ve perfected my craft in the US, serving as a Graphic Artist at The Associated Press in NYC, and as Art Director at Marketing In Color in Tampa, FL, while working independently with small and mid-size businesses from different countries.

Still thinking about it?

Let’s start a conversation.