Baila!

The creation of this Latin-inspired workout from an idea to the final product contained many moving pieces. It included the shooting and editing of the workout videos, to the design of the workout DVD with the video’s menu interface, website page featuring a sales video with motion graphics, to social media posts that generated awareness of this fun, new way to work out.

Role
Art Direction and Design
Creative Director
Diego Aguirre
Other Designers
Arni Fornolles, Linda Son
Copywriter
Nanette Hardee
Video Production & Motion Graphics
Dave Dietz
Video Editor
Chris Hayes