Madico Inc.

One of the world’s leading manufacturers of laminating and coating solutions went through a major rebranding, including the branding of all of its products. Besides art directing, some of my responsibilities included developing brand guidelines and style guides, redesigning sales and marketing materials for the company and its products, and interior design recommendations for their new headquarters. A redesigned website with an improved user experience and the creation of training tools for dealers were also part of the rebranding.